Job Title: Marketing Specialist
Location: San Ramon, California (Hybrid/Remote)
Department: Marketing
Reports To: Director of Marketing / Administrator
Employment Type: Full-Time
Job Summary:
The Marketing Specialist at Qualicare Home Health is responsible for developing and executing marketing campaigns to increase brand awareness, generate leads, and enhance community engagement. This role involves social media management, digital marketing, content creation, event coordination, and collaboration with internal teams to ensure alignment with business goals.
Benefits:
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Health Insurance: Comprehensive medical, dental, and vision coverage.
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Retirement Plans: 401(k) plans with company matching contributions.
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Paid Time Off (PTO): Vacation days, sick leave, and paid holidays.
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Flexible Scheduling: Opportunities for hybrid or remote work arrangements.
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Professional Development: Support for training, workshops, and courses.
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Mileage Reimbursement: Compensation for travel-related expenses.
Performance Bonuses: Incentives for achieving marketing and business goals.
Key Responsibilities:
1. Digital Marketing & Social Media Management
- Develop, schedule, and manage content for social media platforms (Facebook, LinkedIn, Instagram, etc.).
- Monitor engagement and analytics, adjusting strategies based on data insights.
- Respond to comments, inquiries, and messages to enhance brand engagement.
- Optimize social media campaigns using best practices and trends.
2. Content Creation & Branding
- Write and design marketing collateral, including flyers, brochures, blogs, newsletters, and website content.
- Ensure consistent brand messaging across all marketing channels.
- Coordinate photography and videography projects to highlight company culture, services, and caregiver stories.
3. Lead Generation & Campaign Execution
- Develop targeted email marketing campaigns for patient referrals and caregiver recruitment.
- Implement SEO strategies to improve search engine ranking and website traffic.
- Assist in the management of PPC advertising campaigns (Google Ads, Facebook Ads).
4. Community Outreach & Event Coordination
- Plan and coordinate local community events, health fairs, and sponsorships.
- Develop relationships with healthcare providers, community centers, and organizations to drive referrals.
- Represent Qualicare Home Health at networking events and industry conferences.
5. Performance Tracking & Reporting
- Track marketing campaign performance and provide data-driven insights.
- Maintain a marketing dashboard with key performance indicators (KPIs).
- Adjust marketing strategies based on analytics and feedback.
6. Collaboration & Internal Communication
- Work closely with recruiters to support caregiver hiring campaigns.
- Collaborate with the clinical team to ensure accurate marketing of services.
- Assist with internal communication efforts to boost employee engagement.
Qualifications & Requirements:
- Bachelor’s degree in marketing, Communications, Business, or a related field.
- 2+ years of experience in marketing, preferably in healthcare, home health, or a related industry.
- Proficiency in social media management tools (Hootsuite, Canva, Meta Business Suite, etc.).
- Experience with email marketing platforms (Mailchimp, Constant Contact, etc.).
- Strong content writing and graphic design skills.
- Knowledge of SEO, PPC, and digital marketing strategies.
- Excellent communication and project management skills.
- Ability to work independently and as part of a team.
Preferred Skills:
- Experience with healthcare marketing and regulatory compliance.
- Familiarity with CRM and marketing automation tools.
- Basic video editing skills (Adobe Premiere, iMovie, etc.).
- Understanding of HIPAA compliance in marketing.
Join our team and help us make a difference in home health care!
This is a remote position.
Are you looking for a rewarding career in the healthcare industry? Look no further than Qualicare Home Care, a leading provider of compassionate and personalized care services. As a Great Place to Work certified organization with an impressive 90% approval rating, we pride ourselves on creating a supportive and fulfilling work environment for our dedicated team members.
At Qualicare Home Care, we understand that our employees are the heart and soul of our organization. That's why we strive to cultivate a culture of respect, collaboration, and growth, where your skills and contributions are valued and recognized. We believe that by investing in our employees' well-being and professional development, we can provide the highest quality care to our clients.
As a member of our team, you'll have the opportunity to make a meaningful difference in the lives of individuals and families in need. Whether it's assisting with daily activities, providing companionship, or delivering specialized healthcare services, your role as a caregiver will be vital in improving the quality of life for those we serve.
If you're passionate about providing exceptional care and want to be part of a trusted organization that prioritizes employee satisfaction, Qualicare Home Care is the perfect place for you. Join our team and experience the fulfillment that comes from making a positive impact every day. Apply now and embark on a rewarding career with us.
